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Choose from a wide
selection of money
clips, cuff links,
key rings, etc.

Honor her special gemstone with a gift from the Birthstone Collection.

Personalize this holiday season with a Diamond Alphabet Pendant.

• Gifts Under $100 | Gifts Under $250 | Gifts Under $500 | Gifts Under $1500

Hot Sales

White Bud & Leaf Diamond Bracelet

$295
Sale: $245

Two-tone Tear Drop Diamond Bezel Pendant

$249
Sale: $169

Classic Cultured Freshwater Pearl Earring 14k

$89
Sale: $49

Men's Six Stone Diamond Diagonal Ring

$565
Sale: $445

• More jewelry on Sale Rings, Earrings, Bracelets, Pendants ...

More Products

• Diamond Rings / Bracelets / Pendants / Earrings / Men's
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• Bridal Engagement Rings / Anniversary Bands / Wedding Bands / Bridal Sets
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• Gemstone Rings / Bracelets / Pendants / Earrings
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• Jewelry Guide - Myths, Magic, and Lore

  The diamond gets its name from the Greek, "adamas," for "unconquerable." For many centuries, this rare, transparent stone had an amazing reputation throughout Asia and Europe. Because its remarkable crystalline structure made it virtually impossible to cut or scratch, it was commonly believed to be unbreakable. It was believed that wearing a diamond would make its wearer invincible, too, so it was a favorite of kings and warriors.

  In India, diamonds have been known and mined for thousands of years, but the rest of the world popularly believed that diamonds came out of "The Valley of the Diamonds." The ancient Roman writer, Pliny the Elder, included a detailed description of how diamonds were found in his Natural History.

  According to Pliny, the Valley of the Diamonds was an unimaginably black pit that was so steep no man could descend it and return. To retrieve the gemstones that lay on the valley floor, clever men threw chunks of meat down. Birds of prey would swoop down and grasp the meat -- and the diamonds that stuck to it. Once they dropped the meat off at their nests, the daring men stole back the diamonds. Horrible, grisly variations of this story persisted for centuries, even as late as Marco Polo’s 13th century travel memoir, Book of Wonders.

  In ancient times, legends evolved that promoted the mystical origins and powerful magic of the gemstone. The great philosopher Plato wrote that diamonds were living beings that embodied celestial spirits. It was also believed that diamonds were the crystallized tears of the gods.

  Beyond the sparkling loveliness of the diamond, people used to wear a diamond to take on its magical properties. They also gave them as gifts to transfer those special powers to the ones they loved. The diamond’s positive spiritual and physical influences include the ability to enhance its wearer’s natural charm and beauty. It was also long believed that wearing a diamond protected the wearer against disease, and strengthened the kidneys and reproductive organs, which is as good a reason to wear one as any.

  The diamond’s strength and pure, transparent beauty have always represented the purest emotions -- commitment and deep, lasting love.

Our vision and mission
Szul is one of the first online jewelers to offer a remarkably wide selection of diamond, gemstone, and pearl jewelry. Szul aspires to become the top e-tailer of quality jewelry by building trusting, confident relationships. We strive to bring our customers the highest quality products, values, and services through our easy and convenient online store.

Szul means real value
Szul sources and manufactures diamond and gemstone jewelry from specialized markets around the world, making it possible to offer our customers fine jewelry at the best prices.

Szul ensures product quality and value by

- eliminating the "middleman" retailer
- buying in volume
- buying the right goods from the right markets
- being customer-conscious at every stage of production
- offering our products solely through the Internet

How do we stand out from the crowd of online jewelry sites?
Unlike other jewelry sites, Szul is not an extension of a standard retail store but an exclusively Internet-based company. By controlling our sourcing, manufacturing, and product distribution, we can bring fine jewelry to the public at exceptional prices while raising the quality bar on the competition.

iPrice
Our Internet Pricing Strategy -- or iPrice -- demonstrates how we cut past intermediaries to provide customers with a real price advantage. Prices at Szul are substantially lower than traditional or online jewelers, but we guarantee that product quality is never sacrificed in the bargain.

Location, location, location
Szul is located at the heart of Manhattan's Diamond District, which allows us immediate access to some of the best resources in the jewelry industry, both locally and worldwide. Our proximity to Silicon Alley and Madison Avenue also gives us the ability to maintain a superb technical team.

What about guarantees and privacy?
We are committed to keeping all personal information confidential. We will not sell information or share information with any one else. Our encryption system protects customer information as it travels over the web to our secure servers. Then, we protect it again in our databases. Any customers who do not wish to provide us with any information may simply contact us and indicate so. We will be happy to honor such requests.

The Company
Szul was founded by jewelry industry experts and seasoned Silicon Alley Internet and e-commerce entrepreneurs.

We are a privately held company, angel financed by jewelry industry leaders.

Should you have any further questions regarding Szul.com, please feel free to reach us at info@szul.com.

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